http://www.franchise-update.com/ Informative articles for franchisors interested in expanding their franchise en-us bfoley@franchise-update.com (Benjamin Foley) Sat, 20 Nov 2004 06:00:00 PST Copyright 2004 Franchise UPDATE Inc. All rights reserved. http://www.franchise-update.com/images/fu_80x40.gif http://www.franchise-update.com/?ref=rss 80 40 http://www.franchise-update.com/article.php?id=990 Just as you were getting comfortable with web analytics, here comes Social Media!, presenting a new set of opportunities and a new set of confusion. The overriding goal still is to integrate Facebook, Twitter, YouTube, and any other social media tools into your marketing mix. However, following last year's overwhelm of social media as the latest and greatest, companies are now taking a more sober look at its ROI. That means finding ways to measure it, a new search for meaningful metrics. http://www.franchise-update.com/article.php?id=990 Wed, 03 Feb 2010 14:00:00 PST http://www.franchise-update.com/article.php?id=989 As savvy franchise companies continue to flourish in this challenging economy, FUSR will bring you Good News each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And as the U.S. economy struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities - and this month, we report on an overseas franchisor set to open its first U.S. location, as well as several new entrants to franchising. http://www.franchise-update.com/article.php?id=989 Wed, 03 Feb 2010 12:00:00 PST http://www.franchise-update.com/article.php?id=988 As franchisors prepare for the upcoming renewal season, increased efficiency is likely a top priority for your franchise system. Our franchise team at Faegre & Benson has identified 12 tips to help you save time and money in preparing for a successful 2010 renewal season. http://www.franchise-update.com/article.php?id=988 Wed, 03 Feb 2010 10:00:00 PST http://www.franchise-update.com/article.php?id=987 Every sales professional knows the power of face-to-face contact. Franchise shows and similar forums are the opportunity to shake hands and personally connect with business buyers. But as show veterans realize, the show venue requires a different sales process than working Internet, broker, or print leads. http://www.franchise-update.com/article.php?id=987 Wed, 03 Feb 2010 08:00:00 PST http://www.franchise-update.com/article.php?id=973 What a difference a year makes! This year's Franchise Update Leadership & Development Conference was a welcome breath of fresh air. After all, it was just one September before that the financial and economic walls came tumbling down amid financial institution shakeouts, government bailouts, and an unending barrage of negative economic news chronicling this country's worst recession in decades. If you had been listening in or observing at this year's conference you wouldn't have known any of those catastrophic events had even happened. Optimism was in the air. http://www.franchise-update.com/article.php?id=973 Mon, 25 Jan 2010 08:00:00 PST http://www.franchise-update.com/article.php?id=972 Ready for 2010? Who isn't? The recession, lack of available funding, and shaky consumer confidence hit hard around the globe this year--and franchising was no exception. You don't need me to point out that is has been a tough year, but enough of that. http://www.franchise-update.com/article.php?id=972 Mon, 18 Jan 2010 08:00:00 PST http://www.franchise-update.com/article.php?id=968 Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that it is now offering executive recruitment services. The company's first client is a major franchisor looking for a new president, in an exclusive, confidential search. http://www.franchise-update.com/article.php?id=968 Tue, 12 Jan 2010 09:30:00 PST http://www.franchise-update.com/article.php?id=933 The Human Genome project, a rapidly developing area of genetics, is the subject of much conversation today. In classical genetics, the genome of an organism is a complete genetic sequence on one set of chromosomes. The ability to understand these building blocks of life will lead to medical breakthroughs that will transform our lives in the future. Metaphorically speaking, a "Franchise Genome" could be viewed as a manifestation of how a franchisor's DNA can be sequenced, understood, and passed along to franchisees. http://www.franchise-update.com/article.php?id=933 Mon, 11 Jan 2010 08:00:00 PST http://www.franchise-update.com/article.php?id=957 First Watch Restaurants Inc., a daytime-only restaurant group based in Bradenton, Fla., has begun franchising. Founded in 1983, the chain has about 80 restaurants open with expectations for 110 by 2012. The restaurants are open 7 a.m. to 2:30 p.m., and store sales average about $1.2 million. Same-store sales were expected to be up 3 to 5 percent in 2009 and total sales up about $2 million to $85 million (the company reports 25 consecutive years of same-store growth). First Watch is looking for franchisees to develop areas near its existing markets, including Kansas City, St. Louis, Cincinnati-Dayton, and Orlando-Tampa. http://www.franchise-update.com/article.php?id=957 Tue, 05 Jan 2010 14:00:00 PST http://www.franchise-update.com/article.php?id=956 Will local marketers continue to spend money on "traditional media" (print, radio, TV) in 2010, or turn increasingly to online channels including social media? Will "old-fashioned" direct mail make a comeback, or will local marketers turn to mobile advertising using smart phone technology? http://www.franchise-update.com/article.php?id=956 Tue, 05 Jan 2010 12:00:00 PST